The Coalition Web Calendar

Thursday, February 25, 2010
Public Access

Category: All

9:30am
8:00am
8:30am
9:00am	[9:00am-12:00pm] The Napa Valley Coalition of Nonprofit Agencies Workshop: BRAND BASED DECISION Description: The Napa Valley Coalition of Nonprofit Agencies Workshop: BRAND BASED DECISION MAKING Presented by Diane Tompkins & Sarah Moore Thursday, February 25, 9:00 AM – 12:00 Noon Location TBD Strategic planning, as it has been practiced, is typically long on process but rarely leaves the team feeling inspired and aligned. One reason is that along the way, the passion that should focus and ignite our teams usually gets lost. When we hold strategic* clarity *as the goal and place our organization's brand promise at the center, we can integrate and galvanize our organizations to make meaningful impact a reality. A brand framework that crystallizes an organization's promise, values and personality is a powerful tool. It serves as a guidepost and daily decision filter that many organizations find more helpful than a strategic planning tome that sits on a shelf. Diane Tompkins and Sarah Moore will lead this interactive 3 hour workshop in which you'll be challenged to think about your organization in a way that gets to the heart of who you are, what you do and why it matters. The morning will be a mix of brand theory and engaging exercises that will allow you to apply new learning immediately to your own organization. Whether an Executive Director or a company President, this session will provoke you to think about how your organization practices and lives its "brand" everyday. Presenter Diane Tompkins is the founder of Courage Corps, a social change consultancy. Prior to that she was a founding partner of The Curious Company, a qualitative research and brand strategy studio in SF. Diane regularly trains grantees and grantmakers about brand strategy and social change, and how to use qualitative research as a strategic tool for audience engagement. Presenter Sarah R. Moore is a non-profit communications consultant who leads organizations to strategic clarity and focus in communicating their purpose to funders, donors, and volunteers alike. She spent her first 20 years as a senior executive in some of the world's largest advertising agencies, and for the past 5 years has worked with a wide array of non-profit clients in strategy and communications planning. This workshop free for one employee of each Coalition member agency. Additional member seats are $25 and $50 for all others, and payable in advance. To reserve a seat, go to http://www.napanonprofits.org/workshopRegpage.html and print out a reservation form. Then send your reservation form, along with a check for your reservation fee, made out to NVCNA, to Napa Valley Coalition of Nonprofit Agencies, 1141 Pear Tree Lane, #220, Napa, CA 94558.
10:00am
10:30am
11:00am
11:30am
12:00pm
12:30pm
1:00pm
1:30pm
2:00pm
2:30pm
3:00pm
3:30pm
4:00pm
4:30pm
5:00pm

Description:: The Napa Valley Coalition of Nonprofit Agencies Workshop: BRAND BASED DECISION MAKING

Presented by Diane Tompkins & Sarah Moore
Thursday, February 25, 9:00 AM – 12:00 Noon
Location TBD

Strategic planning, as it has been practiced, is typically long on process but rarely leaves the team feeling inspired and aligned. One reason is that along the way, the passion that should focus and ignite our teams usually gets lost. When we hold strategic* clarity *as the goal and place our organization's brand promise at the center, we can integrate and galvanize our organizations to make meaningful impact a reality. A brand framework that crystallizes an organization's promise, values and personality is a powerful tool. It serves as a guidepost and daily decision filter that many organizations find more helpful than a strategic planning tome that sits on a shelf.

Diane Tompkins and Sarah Moore will lead this interactive 3 hour workshop in which you'll be challenged to think about your organization in a way that gets to the heart of who you are, what you do and why it matters. The morning will be a mix of brand theory and engaging exercises that will allow you to apply new learning immediately to your own organization. Whether an Executive Director or a company President, this session will provoke you to think about how your organization practices and lives its "brand" everyday.

Presenter Diane Tompkins is the founder of Courage Corps, a social change consultancy. Prior to that she was a founding partner of The Curious Company, a qualitative research and brand strategy studio in SF. Diane regularly trains grantees and grantmakers about brand strategy and social change, and how to use qualitative research as a strategic tool for audience engagement.

Presenter Sarah R. Moore is a non-profit communications consultant who leads organizations to strategic clarity and focus in communicating their purpose to funders, donors, and volunteers alike. She spent her first 20 years as a senior executive in some of the world's largest advertising agencies, and for the past 5 years has worked with a wide array of non-profit clients in strategy and communications planning.

This workshop free for one employee of each Coalition member agency. Additional member seats are $25 and $50 for all others, and payable in advance. To reserve a seat, go to http://www.napanonprofits.org/workshopRegpage.html and print out a reservation form. Then send your reservation form, along with a check for your reservation fee, made out to NVCNA, to Napa Valley Coalition of Nonprofit Agencies, 1141 Pear Tree Lane, #220, Napa, CA 94558.

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This calendar is maintained by the staff of the Napa Valley Coalition of Nonprofit Agencies. Events are approved prior to posting. Questions? Please contact us via info@napanonprofits.org